At its inception, the goal of the Emerald Exchange was to bring Northern California-grown cannabis to Southern California, creating access to the cannabis marketplace and a platform for the exchange of products, ideas and opportunities including art, music and food in an “elevated, sustainable, organic and conscious” approach, says Jessica Cure, Emerald Exchange Event Producer and Partner, who notes that “education is important to change the perception of the plant and to connect with cannabis as a plant medicine.” Now in its fourth installment, called The Summer of Sungrown, The Emerald Exchange shifts its aim to connecting businesses, media, buyers, distributors, manufacturers, and all the “movers and shakers” in the cannabis industry, while also educating the public.
Since EmEx focuses on connecting Northern California farmers with the Southern California market, all farmers are from Northern California or source their product from Northern California. The Emerald Exchange champions sun0-grown, organic and pesticide-free options, as well as boutique indoor and greenhouse products to “showcase the best cannabis for connoisseurs of small-batch cultivators from the Emerald Triangle,” explains Cure.
The Summer of Sungrown will debut as a two-day ticketed event August 12-13; ticket options include weekend passes or individual day passes. This year the wellness festival anticipates up to 1,000 guests per day and and offers activations that allow attendees to explore the wellness and education within the new Wellness Village.
Appearing at the festival for the first time, the Wellness Village will be a major component, hosting two days of programing, ranging from yoga and sound healing to meditation and self-care workshops. A smaller tent called the Knowledge Den will host intimate roundtable talks, such as cannabis and parenting and seniors and pain-management discussions. The Dusty Barrel Stage in the farmers market is another new addition, bringing a soulful vibe, with live jazz and blues music during the day, in addition to the nightly DJ sets in the Tribal Village.
While the concept of cannabis being paired with wellness might not be a new one, as seen in The Clever Root, food and cannabis are a perfect match made in high heaven. Also new to the EmEx lineup is The Herbal Chef, aka Chris Sayegh. Recently named one of America’s Top 10 cannabis chefs, Sayegh will be creating a pop-up of HERB, the first-of-its-kind cannabis restaurant, which is slated for a 2018 opening. He will be offering two multi-course, micro-dosed dinners on Saturday night and two brunch seatings Sunday morning. Each meal will finish with a signature cannabidiol (CBD) dessert and a decompression lounge, allowing attendees to relax and gather themselves before returning to the rest of the festival. HERB tickets are sold separately from Emerald Exchange admission tickets.
Passport Experience and Elevate Experience ticket holders will also get to experience culinary cannabis firsthand with another of America’s Top 10 cannabis chefs, Holden Jagger of Altered Plates, who is teaming up with The Clever Root to create mocktails featuring Papa & Barkley CBD Oil, infused small bites made with Satori Chocolate and a tasting seminar featuring flower from Cut Creek Farms. The Elevate VIP Tent will also host various lifestyle and clothing brands, as well as food and beverage vendors that aren’t in the famers market, like Jetty Sushi, Boochcraft local organic kombucha and WholeSam Food Truck, creating what Cure describes as “a foodie hub that has really evolved since the last Emerald Exchange.”
In the next five to ten years, Emerald Exchange wants to be an event that continues to support small batch farmers from Northern California by creating more robust events with an education and business approach, continuing to host top food and beverage personnel. While EmEx is going to be around for a long time, tickets are going fast, so pick yours up now and enter promo code CLEVERROOT for a discount. Stop by during the event and pick up a summer issue of The Clever Root!